If you’re a beach-loving traveler, you have likely stayed in your fair share of oceanfront hotels (or at least spent plenty a daydream Google searching them).
But unless you’re a boater, a camper, or crafted your own floating capsule hotel (which is not highly recommended for safety reasons), Tel Aviv’s pop-up suite inside a lifeguard tower is the closest you’ll get to sleeping in the sand.
The Brown Hotel Group has taken over the colorful tower, located on Frishman Beach, and turned it into a luxury pop-up hotel suite, complete with an elaborately decorated bedroom, a clawfoot bathtub, a lofted lounge, and, of course, sweeping views of the ocean.
There’s no need to pack a red “Baywatch”-style swimsuit, because guests of the Lifeguard Tower Hotel are not responsible for the safety of Frishman Beach swimmers — in fact, they’re not responsible for much at all, since a personal butler is included with their stay.
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They’ll also be served an Israeli breakfast daily, and can dial up room service in the evenings.
The outdoor deck, utilized by lifeguards to keep a close eye on things, is now a great place to catch some shut-eye, instead, on a lounger decked out in tropical-print pillows. It’s also a great vantage point for admiring the graffiti work by artist Edgar Rafael that adorns the tower.
More than 1,000 participants from around the world have competed to stay here, according to the Brown Hotel Group, by sharing photos of themselves decked out in beachwear with a sign reading #TakeMe2TelAviv. The tourism campaign then awarded 10 one-night stays to winners.
In April, the suite will become a functioning lifeguard tower once again. But if you missed out, don’t give up on your pop-up dreams just yet: A similar hotel is planned for Jerusalem’s Old City, according to The Telegraph, though we don’t have details yet.